John Greco.

Why he built this

John watched too many business owners go looking for an honest answer about automation and come back with a sales process instead. They paid for consultant-led engagements, sat through agency funnels, and walked away with decks they did not own and projects they did not need. The advice was never the product. The project was the product, and the advice existed to sell it.

Automation Labz is his answer to that: an advisor whose only job is the decision itself. The business states an objective, every practical option gets evaluated, and the recommendation lands before any provider is ever involved. Sometimes that recommendation is a project. Often it is configuring software the business already pays for, or connecting two systems, or doing nothing yet. The service is free to businesses, and the full incentive structure is published in the provider disclosure because an advisor you cannot audit is just another seller.

How he works

Automation Labz is founder-run, and the standards on the about page are his: specific verdicts instead of hedged answers, real numbers and honest unknowns, recommendations in business language, and no marketing vocabulary anywhere in the operation. The methodology that produces every recommendation is published for the same reason the incentives are: so you can judge the conclusion by the process, not by the confidence of the person delivering it.

Where he writes

John writes about service business operations and automation across this site: the guides, comparisons, and playbooks in the blog and resource library carry his byline and follow the same editorial standard as the advisory work. If you want to know how he thinks before you ever send an assessment request, the writing is the fastest way to find out.

Reach him directly

Everything at Automation Labz happens over email, including this. No gatekeeping layer, no shared inbox theater.

Where else to find him

LinkedIn is the only public channel John runs actively: linkedin.com/in/john-j-greco. Everything else runs through the inbox above.